Virtual marketing is a mainstay in today’s business world. To launch and maintain a successful business today, owners must create and utilize engaging websites along with run interesting social media accounts that connect to their target audiences.

Figuring out how to juggle both tasks along with running a busy company can be challenging under the best of circumstances. Even if the owners are marketing geniuses, they may struggle to create and operate websites that generate repeat traffic or post on social networking accounts in ways that will grab people’s attention. However, by learning the basics...